Travel & Tourism
Asylum Ghost Tours
Asylum Ghost Tours is an established tour business offering immersive ghost, paranormal, and historical experiences. Despite strong demand, their website was holding them back. Instead of driving bookings, it was creating confusion and pushing customers to enquire manually.
Location
Beechworth, Australia.
Project Overview
The original website made it difficult for users to understand what tours were available and how to book them. Visitors were regularly contacting the business to ask questions that were already on the site, or should have been. The structure lacked clarity, the booking journey wasn’t obvious, and users weren’t confident enough to commit.
This created unnecessary friction and meant lost bookings, especially from people ready to purchase.
Results
We rebuilt the site around clarity and ease of booking, giving each tour its own dedicated page and making it obvious what each experience offered. Navigation was simplified, key information was brought forward, and FAQs were expanded to remove common questions upfront. The booking journey was streamlined so users could move from interest to purchase without hesitation. As a result, off-peak bookings increased from 70% to 92%, and overall bookings rose by 230%.
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Alex Perkins
Founder
Available for Work
Custom Wix Studio Website Design
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