Construction
Jel & Sons Plant Hire
Jel & Sons Plant Hire is a plant hire business based in Margate, serving local contractors and customers. They needed a website that would generate enquiries quickly and secure top visibility in Google for their services.
Location
Margate, UK.
Project Overview
Their goal was clear: rank at the top of Google map packs and make it as easy as possible for customers to get in touch. The existing setup didn’t support this, with no clear enquiry journey and limited visibility where their customers were actually searching.
Results
We built a simple, conversion-focused website designed around how customers search for plant hire locally, with a clear emphasis on calls, WhatsApp, and a request-a-callback feature. The structure prioritised speed and ease of contact, removing any unnecessary friction. Within one week, the site reached the number one position on Google map packs for key services, and it has since consistently delivered leads with a 60%+ conversion rate, even during quieter periods in the construction industry.