Do you believe in the supernatural?
We recently had the pleasure of working with Geoff, Dawn, and the team at Asylum Ghost Tours to give their website a hauntingly good makeover. For the past eight years, they've been giving visitors an unforgettable experience, and it was time their website did the same.
With tens of thousands of people visiting the asylum each year, Geoff and Dawn wanted a site that captured the style, and eerie atmosphere that Asylum Ghost Tours is known for.
When we start a new project, we always kick things off with a Brand Strategy session. It's a fun and straightforward workshop where we dive into understanding everything about our client's business, from their current marketing efforts to their target audience - past, present, and future. This way, we know exactly who we're designing for.
For Asylum Ghost Tours, this approach didn't just result in a website they're proud to share; it ensured their message is clear and the user experience is smooth. After all, the only thing scarier than ghosts is a poorly designed website!
When redesigning a website with an existing high traffic flow, there are key factors we need to consider. SEO was a major focus, as the old site already attracted a healthy number of organic visitors from Google searches—we needed to not only maintain this but improve it. We also had to ensure the new website offered a superior user experience, especially for the repeat visitors who frequently book tours. This wasn’t just a surface-level makeover; we completely restructured the site to enhance the user journey and meet the busi