Jel & Sons Plant Hire
Sector: Construction, Tool Rental Service, Plant Hire
Discipline: Branding, SEO, Website Design
Jel & Sons Plant Hire is a prominent supplier of plant and tool hire services, catering primarily to the construction and landscaping sectors. They offer a diverse range of equipment, from heavy machinery to smaller tools, ensuring clients have access to the right resources for any project. Renowned for their exceptional customer service, prompt delivery, and competitive rates, JS Plant Hire serves both commercial and residential customers, striving to facilitate projects of all sizes efficiently.
Jel & Sons Plant Hire have earned a strong reputation for reliability and trust. Their website needed to reflect this while standing out from the competition.
We gave them a fresh, modern design that feels unique in their industry, ensuring that all the important information is clear and easy to find across the site.
John, the owner, mentioned that most of his customers prefer to call directly for services.
This meant we needed to focus on optimising the mobile version of the website, making sure the call-to-action buttons were clear and easy to use, so customers could quickly go from finding the website to contacting Jel & Sons.
One of the goals for the website was to reduce the number of common questions John received about pricing and machinery dimensions. To address this, we created a detailed price list page that includes all the necessary information about costs and dimensions.
This way, customers have everything they need to make informed decisions about which tools and machinery to rent, for how long, and the specific sizes of the larger equipment.
A major goal for Jel & Sons was to attract organic traffic from Google searches.
We ensured the website was fully SEO optimised, following best practices. Within just one week, the site generated 24 clicks to contact, which led to hires from customers who had never heard of them before—all from organic traffic through the Google Map Pack.
