If you’re a local business owner, optimising your Google My Business (GMB) profile is key to improving your Google ranking. A well-maintained GMB profile helps you rank higher on Google, ensuring you attract more local customers searching for your products or services.
Why Google My Business Matters for Your Google Ranking
Nearly half of all Google searches involve people looking for local products and services. Over 50% of these searches focus on the Google Map Pack, which highlights businesses near the searcher. This means getting your business to the top of Google search results is crucial for visibility. By optimising your GMB profile, you can improve your Google page rank and increase your chances of being found.
Here's some improvement you can make right now that'll help you claim higher in the rankings.
1. Choose the Right Primary Category to Rank Higher on Google
The first step to improving your Google keywords ranking is selecting the most accurate primary category for your business. This choice can significantly impact your Google search ranking. Unsure which category to choose? Use the Chrome extension GMB Everywhere to see what categories your competitors are using. This tool helps you identify the categories that are helping them rank higher on Google use the same primary categories as them.
2. Optimise Your Business Name for Better Google Ranking
Your business name on GMB should be more than just a label—it’s a key part of your strategy to get ranked on Google. Including relevant keywords in your business name can help improve your Google ranking. For example, instead of “Big Dave’s,” try “Big Dave’s Plumbing & Heating.” This not only tells Google what you do but also helps you rank higher on Google for those services. It's not a time to be flashy with your name on GMB be descriptive and tell people and google exactly what you do.
3. Use your Location for Improved Google Search Ranking
Your business location plays a huge role in increasing your Google search ranking. Google prioritises businesses that are closer to the searcher’s location. Ensure your business address is correctly listed on GMB to increase Google ranking. This simple step can significantly boost your visibility and get your website to the top of Google for local searches.
4. Create a Winning Business Description to Get to the Top of Google Search
Your business description is your chance to tell both Google and potential customers who you are, what you do, and where you operate. By using specific keywords and phrases, you can increase your SEO traffic and improve Google search ranking. A well-crafted description will help your business stand out and make it easier for you to get to the top of Google search results.
5. Select the Right Services and Products to Improve Google Ranking
Listing the right services and products on your GMB profile is crucial for improving Google ranking. Focus on your key offerings to avoid overwhelming potential customers. This targeted approach will help you get your website to the top of Google and improve overall SEO Google ranking.
6. Use High-Quality Images and Videos
Visual content can have a big impact on your Google ranking. High-quality images and videos that are tagged with location data can help you rank higher on Google. These visuals not only engage potential customers but also play a role in your Google page rank and Google Maps SEO.
7. Get and Manage Reviews to Improve Your Google Search Ranking
Reviews are essential for improving your Google ranking. Encourage satisfied customers to leave reviews, as this can significantly impact your position in Google’s search results. Responding to all reviews, both positive and negative, shows that you are engaged with your customers, which can further boost your Google search ranking.
8. Embed a Google Map to Rank Higher on Google
Embedding a Google Map on your website and listing your address consistently across all platforms can improve your Google page rank. Google values consistency, and this small step can enhance your Google Maps SEO and help you get your website to the top of Google.
Make Your GMB Profile Work to Improve Google Ranking
Your Google My Business profile is more than just a digital presence—it’s a critical tool for improving your Google ranking. By following these steps, you can increase your visibility, attract more customers, and ensure your website is a powerful asset that helps you rank higher on Google.
Remember this is a long term strategy, you cannot expect instant results in every situation but being consistent with your SEO, content and Google My Business will have a compounding effect over time.
Need help optimising your Google My Business profile? Get in touch, and we’ll help you with your Google My Business and rankings. Contact us here.
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