If you’re a local business owner, optimising your Google My Business (GMB) profile is key to improving your Google ranking. A well-maintained GMB profile helps you rank higher on Google, ensuring you attract more local customers searching for your products or services.
Why Google My Business Matters for Your Google Ranking
Nearly half of all Google searches involve people looking for local products and services. Over 50% of these searches focus on the Google Map Pack, which highlights businesses near the searcher. This means getting your business to the top of Google search results is crucial for visibility. By optimising your GMB profile, you can improve your Google page rank and increase your chances of being found.
Here's some improvement you can make right now that'll help you claim higher in the rankings.
1. Choose the Right Primary Category to Rank Higher on Google
The first step to improving your Google keywords ranking is selecting the most accurate primary category for your business. This choice can significantly impact your Google search ranking. Unsure which category to choose? Use the Chrome extension GMB Everywhere to see what categories your competitors are using. This tool helps you identify the categories that are helping them rank higher on Google use the same primary categories as them.
2. Optimise Your Business Name for Better Google Ranking
Your business name on GMB should be more than just a label—it’s a key part of your strategy to get ranked on Google. Including relevant keywords in your business name can help improve your Google ranking. For example, instead of “Big Dave’s,” try “Big Dave’s Plumbing & Heating.” This not only tells Google what you do but also helps you rank higher on Google for those services. It's not a time to be flashy with your name on GMB be descriptive and tell people and google exactly what you do.
